How to earn followers on Instagram in 2021?admin
Instagram is a social network that attracts by the visibility and popularity it can bring. Yet, no matter how hard you try, you can't manage to increase your subscriber base... Maybe you're just not using the right techniques! So, if you want to know how to win followers on Instagram in 2021, follow the guide!
Rule 1: Post regularly
The frequency of publication of your content is PRI-MOR-DIALE! This is for two reasons: you create user dependency on your content and you pamper the algorithm. Thus, even if you already have thousands of followers, not publishing content on a regular basis will strongly affect your engagement rate. And in case you weren't aware, Instagram's new algorithm pushes your content if it generates a lot of engagement.
Therefore, remember to define a balanced rhythm of publication by taking care to :
- maintain the relationship with your subscribers, publishing on a regular basis, ideally at least once a week.
- do not saturate your subscribers' news feeds by limiting yourself to a maximum of 3 publications per week and by taking care not to publish twice in the same day.
But remember that the best frequency of publication is the one you can maintain over the long term. So don't need to pace yourself too hard to gain followers on Instagram!
Rule #2: Publish consistent, quality content
Instagram is a social network that is above all visual. Thus, the people who engage and attract subscribers are the ones with the content that makes people dream. To stand out from the crowd, you can't settle for mediocre content or a poorly framed selfie... So every video and photo you upload must be in high definition (both visual and audio).
It must also be conceptualized! By that, I mean creating a universe around your photo. If you shoot a candle, for example, take care to accessorize the photo with books, a plaid or a light garland.
In addition, you need to be consistent with a real identity to gain followers on Instagram! This is what we call a clear and defined editorial line. This way, when Internet users see your publications, they will immediately know how to identify it to your account. This consistency is achieved by editing the feed. Okay, but quesaco than a feed? Simply put, the Instagram feed corresponds to the sequence of your publications. In short: feed = photo gallery of an Instagram account. To make it harmonious, make sure you choose the same color tones.
Rule #3: master the Instagram algorithm
Instagram provides you with different tools to gain visibility on the platform. One of them is hashtags! The #'s are, indeed, essential to make you known on the network. If you don't use them, you will be visible only to those who already follow you and you will miss potential subscribers.
Yes, users of the platform use the # to search for accounts that interest them, a bit like a Google-like search engine. For example, 50% of Instagram users use the "Explore" tab to find new content each month. It would therefore make no sense not to use hashtags!
But hashtags are not the only search possibilities in the "Explore" tab. Indeed, there is also the "Find Places" tool. It is thus astute toindicate the location on all your publications to gain followers on Instagram. Did you know that posts mentioning a geolocation get 79% more engagements?
Any last little secrets for the road? Posts with video have twice as many commitments as those with photos. So we're betting everything on video and also on the IGTV feature that Instragram has been betting on a lot lately. Finally, photos with a face (not only selfies) have 38% more likes.
Rule #4: interact with your subscribers
In order to retain your subscribers, it is important to respond to each of their messages. Don't forget that Instagram is a SOCIAL network first and foremost! This means that you must take the trouble tointeract with your subscribers to create a unique link with them. It is therefore essential that you spend time responding to comments and Instagram Direct.
It is also important to comment and like other users' posts to gain followers on Instagram. This way, you will be more noticed!
Rule #5: Invest in Instagram Stories
Have you ever heard of storytelling? It's about the power of stories to convince people. So if you are looking to gain subscribers to Instagram, storytelling should be part of your strategy. And what better way to share those stories than InstagramStories ?
To date, more than 500 million accounts use Instagram Stories every day. It is therefore a popular tool that is rooted in social network usage habits. Stories also bring you visibility through hashtags and localization like organic posts. So don't hesitate to use them in your stories!